Getting started with MeridianEase: prepare your first MMM project.
A practical first-run guide to preparing weekly data, mapping columns, running a model, and reviewing results with confidence.
Read the guideMeridianEase insights
Clearer thinking for marketing measurement.
Practical notes on Google Meridian, marketing mix modeling, and the decisions that happen after the model runs.
Google Meridian is open source. Here’s what that actually changes.
Open source gives marketers more visibility and control—but it does not remove the need for good data, careful assumptions, or validation.
Read the articleFour public assumptions about marketing mix modeling worth resetting.
MMM is not a magic attribution spreadsheet or a machine that prints one perfect ROAS number. Here is what it can—and cannot—tell you.
Read the articleWe write about measurement in plain language: what the model estimates, which assumptions matter, and how to turn uncertainty into a better decision.